Diddy has done something great for the culture and the Black Lives Matter movement. 
Recently there has been a social media uproar over H&M's recent promotion that featured a young Black child in a "Coolest monkey in the jungle" sweater. 

This is unfortunately not the first time that something like this has happened with the major clothing brand. There was a incident before where a head cap was featured with the color scheme written as  "Ni**er brown" It was taken down almost immediately just as this one with the young boy was. This is indecent and racist no matter how you look at it. H&M has since apologized for the fiasco but it doesn't seem to have helped there tainted reputation too much.

This incident has been focused on over the last couple of days and has shed light on racism in major clothing companies. Of course this has caught the attention of many Hip Hop stars and activist's, along with the hip hop mogul P.Diddy. Diddy has since offered the young boy a 1 Million dollar contract to model for Sean John clothing. The offer has not been accepted yet but I'm sure somewhere down the line that 1 million dollars will be accounted for by signing the contract.

The boys mother who is from Kenya and lives currently in Stockholm , Sweden has released a statement saying that American stars have blown this way out of proportion and that there are bigger problems in the world such as hunger. She may not fully understand the impact of whats going on in the US as referring to kids as monkey (as in 'cheeky little monkey') is a term of endearment in other parts of the world.

H&M has released 2 public apologies on the matter although its still unclear how everybody is feeling about it. For now I can assume that they have lost out on a lot of money so far.

After the photo was blown up on social media, singer "The Weekend" posted an amended image of the model with a crown on his social media account and said that he will be cutting ties with H&M and terminating there contract together.

G-Eazy also announced that he had a clothing line dropping with H&M and he was very excited about it until seeing the disturbing image. He decided to also cut ties with the company. He stated on his social media "I cant allow for my name and brand to be associated with a company that could let this happen, I hope that this situation will serve as a wake up call that H&M and other companies need to get on track and become more racially and culturally aware, as well as more diverse at every level."